While I’m all about Mastodon/Fediverse (see my recent thread about Kagi here : https://mamot.fr/@ploum/111028702144600436 ), I do also think that social networks are a huge waste of time for companies.
So, as an alternative to have one Mastodon account, I suggest the following: do not advertise any social account on Kagi website (saying something like "we spend our time improving Kagi, not chitchating on every platform).
That would be a nice nod at those discussions ;-)
For Mastodon, I would recommend to create a personal Vlad account. The Mastodon niche is very similar to the potential Kagi niche but one thing Mastodon do like is personal contact. You, Vlad, are doing an awesome work at being transparently yourself instead of hiding behind a corporate account. I like it. I feel that you will probably like it a lot more on Mastodon than on Twitter but, as I said, those are timesinks…