z64 ah ok I'm from Italy and I didn't know this idiomatic sentence.
Regarding this approach, I'm not sure that sentences about "playing with a dog" will be a good way to communicate your standing...I mean: for your users, Kagi is really serious thing (we pay money for that).
I'd like Doggo too, but: I'd like also to show kagi to my boss, or my senior colleagues. Or other people.
If Kagi will give us shareable searches link (as we're discussing in another thread) I'll very happy if that will gain other paying user to Kagi; but to convince a user to pay for something, I'd perhaps be more serious than more funny.
I also think that brand attachment will be developed with other resources, in particular with clear and simple logos and images (doggo it's too complicated in my opinion..but this is another matter).
Don't misunderstand my approach: obviously I want us to flourish, but I also think that, when money matters, not everyone will be reassured by a funny approach.
My sentences are perhaps too harsh, because you've a shared common approach that I don't want to criticize...but it's only my little help from abroad