RonanCJ
Thanks for keeping discusion civil and on the basis of merit, acknowledging the nuances we are dealing with.
I will not comment on political characterizations you made (apart that those kind of discussions are probably best left for the dinner table), and I want to emphasize that our views as a search engine company are grounded in the belief that the main job of a search engine is to surface search results per its search quality policies, without any judgment imposed on the user, and without reflecting any moral, political, religious or other biases of its leadership.
Any other approach absolutely leads to a slippery slope as many examples show, and it is something we would be hopeless to defend against with minimal resources available to us. Thus the only reasonable approach is one grounded in principles of staying strictly in the business of search and avoid imposing views on users that they did not ask for.
Here is the latest example of the slippery slope.
I personally find this 'intervention' of the behalf of the user not only unecessary and uncalled for, but also as borderline intelligence insulting. Even if the original intention of these interventions were to promote positive change which I am sure they were - it is a slippery slope because if you are a Google user today you do not know where this ends and what other interventions and decisions are being made on your behalf and 'in your best interest' for every single search you do, all stemming from that very first precedent of allowing non search quality related editorial intervention in the search product. This also means that even if you are OK with some interventions, there can or could be many more such decisions made on your behalf that you would not like at all.
That is the main problem with interventionisom, inability to stop its flywheel once in motion, and getting the search engine into a situation where it both decides what is right for its users and what is not, and prescribes the right 'dose' for them - all in the name of their 'best interest' and even if they did not ask for it.
The question becomes do we want to allow your search engine to have such authority to influence users in this way or not?
And the answer is that we feel that we neither should have such authority over the user, nor we want to have one, but rather just be in the business of search with clearly defined boundaries and transparency. And the only way to do that is with a principled position from the very beginning, which is what this thread is about.
We choose to promote positive change in the world by taking ad-tech and its invasive, destructive business model out of equation and to create a search product where the user can truly 'own their searches'.