We're planning some changes to improve search quality in the International region, which should go live soon.
The main idea is adding a new search filter (likely a location button) that tells us to incorporate location into the search results. When enabled, results will be localised based on the user's locatio, for example, a user in the UK searching for "football" would see Premier League results first, rather than NFL.
I'd welcome an open discussion on this, if anyone has thoughts on what they'd expect when using the International location, please share.
We'll keep this thread updated.