Yes I understand how SEO works, but SEO is difficult and takes time! How did this site manage to capture this search term in a day? No one was searching for "Luna Twiggs" prior to the shooting to make it worth SEO'ing it, and the site doesn't look like an operation with a big SEO budget.
I suspect there's a bug in the Kagi ranking algo because it's worse than Google at ranking slop in the top spot, which defeats the purpose of paying for it.