I am suggesting that Kagi implements localized pricing for Brazil (and potentially other regions where currency conversion from USD significantly increases the cost of subscription).
Currently, users in Brazil pay for Kagi subscriptions in USD. Because the Brazilian Real is much weaker than the USD, the final cost becomes considerably higher when converted to the local currency, and may also include international transaction fees and taxes. This makes some plans — especially higher-tier plans like Ultimate — inaccessible for many users even though they would genuinely benefit from and want to support the service.
How this improves user experience:
- Makes Kagi more financially accessible to users in regions with weaker currencies.
- Reduces price volatility caused by USD exchange rate fluctuations.
- Eliminates international transaction fees and potential credit-card taxes.
- Allows more users to upgrade to higher-tier plans, improving retention and satisfaction.
This feature does not impact existing workflows, features, or user interfaces; it simply makes the service more reasonably priced for users in certain regions.
With localized pricing enabled, a user in Brazil would:
- Log in to their Kagi account and choose a subscription plan.
- Instead of seeing the price in USD, they would see a fixed price in BRL (Brazilian Real).
- The subscription would be charged directly in BRL, without exchange-rate fluctuations, international fees, or conversion taxes.
- Users could confidently choose higher-tier plans such as Ultimate, knowing exactly how much they will pay every billing cycle.
- This would make Kagi’s premium services more accessible and predictable for long-term use.
Example from another company: Proton
Proton recently introduced localized pricing for Brazil.
Previously, the Proton Unlimited plan ($12,99) cost around 70–80 BRL depending on exchange rates and taxes.
After implementing localized pricing, it now costs a fixed R$45.49 per month — a reduction of 39% in the final price.
This change made premium plans significantly more accessible and encouraged more users to upgrade from basic tiers.
Kagi can follow a similar approach:
- Brazil has a large and growing privacy-conscious community,
- Localized pricing would help Kagi expand in the region,
- and it would support long-term sustainability for users who want to remain subscribed but are currently limited by exchange-rate costs.
This feature would greatly extend the usefulness of Kagi by making it financially viable for more users globally, especially in countries where USD pricing creates a disproportionate financial burden.
