carl It's cheap for people in first world countries. Let me give you a real example of what I mean:
In the US, the average wage is $27/hr, so $10/mo means woughly 20 minutes of work per month, give or take. Down here in Brazil, the average wage is about $3.50, so $10/mo means almost 3 hours of work. Or, to put it another way, imagine Kagi Pro costing not $10/mo, but $77/mo -- that's what its price "feels like" to us.
This is the reason many services, from Google and Microsoft, to Steam and Netflix, and most everything in between, charge less for their services in poorer countries than in the US and Europe. They earn less per individual sale, but with those lower prices they do sell there, which they wouldn't were they charging the same they do in the US. As a result they earn more in aggregate than they would otherwise.
That only works, evidently, if the cost of providing the service allows for it. An example is Gemini Advanced. In the US it costs $20/mo. Here it's $16.90/mo. The difference may seem small, but it helps. Ideally it should be even less, maybe $7.90/mo to better account for purchasing power, but running AI servers is expensive, so even Google cannot go that low.
