Might be good to provide some example queries that currently don't work well because of the lack of this.
(What I'm wondering is if they set a region or not. Is this referring to hyper (like town level) location searches or country level?)
if it's hyper location searches, I guess they'd (from a privacy standpoint) probably have to add a button with a little location pin icon to enable it, so it's not constantly taking your location.