handsel
Back when Google was a search engine that was a punishable offense that coud result in de-ranking.
So companies like experts-exchange would pretend to show just the start, then show a "pay to see the answer", then the footer and then, under the footer, the full answer would be viewable in full text for those who just scrolled past the fake block.
Also there used to be a "cached" link underneath the results where you could see what the Google bot had seen when it visited the site.