I performed a search for LEGO, using this query:
https://kagi.com/search?q=LEGO&personalized=0
In the resulting search, of the first 10 links shown, 4 of them are relating to LEGO, and 6 of them instead relate to Linus Torvalds or Linux in some way. Information about Linus Torvalds is shown in the sidebar, instead of information about LEGO.
Upon searching for "LEGO", I expect the majority of the first search results I see to be about LEGO, and not about Linus Torvalds. I expect that if there is a sidebar shown, information in the sidebar relates to LEGO, rather than to be about Linus Torvalds, for whom I did not search.